Are you still doing multi-level marketing the old way? You know what I’m talking about—a kiosk in a shopping center, soliciting everyone you know, cold calls to supposedly “warm” lists . . .
You know, the kinds of things that gave multi-level marketing a bad name with almost anyone who wasn’t a multi-level marketer?
Using those old techniques is like trying to use a wet match to start a fire—you’re not going to get a lick of warmth out of it, and all the smoke is going to seriously irritate your neighbors.
Now, I’m not going to give you the full story of my first attempt at multi-level marketing. Let’s just say that it’s been 8 years, and I am just starting to not feel guilty about calling my friends so often in the past.

January 12th, 2011
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